As we blog and try to become more transparent for investors, potential investors and even invested companies, we’re aware of the dangers of over-exposure and “posing”, as these two NY Times pieces highlight. We feel we can avoid this trap because: 1) Transparency comes natural to us because it has always been part of our culture: we pioneered fund reports in Brazil, then annual investor meetings, and now this blog – and more to come; 2) We’re aware of the risks and have built our processes and incentive systems accordingly; and 3) We tend to assume we’re wrong – meaning we’re conservative. Since we recognize we’re learning as much as everybody else is, we will prefer to err on the side of omission.
Tags: blogs, corporatestrategy, socialmedia, transparency, web2.0
