Carlos_Brito
Yesterday was Christmas eve and we had a bonus post, but we have more: a great 52-minute video with Carlos Brito, CEO of AB-InBev, on High-Performance Culture. It’s very interesting to note that the “speech” doesn’t really change over the years – but why should it change? The “recipe” of Dream, People, Culture resonates well and in their case has been implemented with so much discipline and energy that they have achieved huge success over +20 years in the brewing business (even longer than that if you count the Banco Garantia golden age).
Read more about Christmas bonus, pt. 2: Carlos Brito @ Stanford
The WSJ had an interview in late June with Carlos Brito about his plans for Anheuser-Busch Inbev. The video inside is focused on the corporate culture aspect, and it’s always refreshing to watch. That said, we wonder if the video registers for foreign investors as much as it registers for investors who have been exposed for so many years to the effects that Brahma’s/ AmBev’s/ InBev’s and now ABI’s culture really has over time.
