Classics
Strategy and Business is the magazine/ content strategy and branding arm of Booz Allen (Booz Co. nowadays) and has been around for 15 years. Their editors chose the 50 “best” articles in this period. Some we’ve already read and really are worth it, and most are probably interesting. Get them while you can, but just remember the old “there’s only 24 hours in a day” warning.
Peter Drucker’s timeless classic isn’t that old, considering his longevity (it was published in 1999). The introduction, in just two paragraphs, lets you know that this is one article to pay attention to and re-read every now and then (we’ve included the intro inside). There’s one emphasis we’d like to add: “hunger” – the day-to-day commitment to be/ become exceptional, perform exceptionally and not settle for anything less than that.
We haven’t come to this classic by accident: the subject of inflation has been all over major magazines and newspapers recently. Warren Buffett pretty much defined the subject in his classic, 1977 article for Fortune Magazine called “How Inflation Swindles the Equity Investor”. It’s a must-read for any investor, preparation material for a number of finance programs around the world, and all-around common-sense knowledge that most people need.
Read more about Classic articles, vol. 3 – Inflation and equity prices
Munger’s classic speech in 1995 at the Harvard Law School is the quintessential example of the multitude of his mental models. In it Mr. Munger describes 24 “standard causes for human misjudgement” in separate, but then reminds us that these can combine to create potentially multiplied consequences. Since it can happen for good or bad, we’re better off informed and much smarter for the effort.
In the first of a series of posts, this one highlights the classic article by Robert Cialdini: “The Science of Persuasion”. It’s basically a 6-page summary for his must-read book “Influence: The Psychology of Persuasion”. We can’t stress enough how important the subject is – anyone interested in marketing, retail, personal relationships and, well, wants to reduce the risk of being tricked by a Madoff-like scheme should read this book.
