Buysiders.com » ideavirus http://blog-en.investidorprofissional.com.br Investidor Profissional (IP)'s blog: value investing across disciplines and around the globe Fri, 10 Feb 2012 02:56:47 +0000 en hourly 1 http://wordpress.org/?v=3.0 What matters now http://blog-en.investidorprofissional.com.br/2009/12/14/what-matters-now/ http://blog-en.investidorprofissional.com.br/2009/12/14/what-matters-now/#comments Mon, 14 Dec 2009 20:29:12 +0000 IP http://www.buysiders.com/?p=515 Free e-book organized by Seth Godin sounds a lot like the Red Balloon experience we just discussed on Dec. 6th: it’s less about advertising the authors’ work than it’s about discovering ways that content gets disseminated online – how does an e-book become “viral”? Interesting experiment, so-so book.

Hey, it’s free!

]]> http://blog-en.investidorprofissional.com.br/2009/12/14/what-matters-now/feed/ 0 Seth Godin’s purple cows http://blog-en.investidorprofissional.com.br/2009/07/16/seth-godins-purple-cows/ http://blog-en.investidorprofissional.com.br/2009/07/16/seth-godins-purple-cows/#comments Thu, 16 Jul 2009 17:30:12 +0000 IP http://blog.invprof.com.br/?p=148 Seth Godin’s thought-provoking presentation about the importance of being different. Obviously a bit of a stretch. On many areas of your life you DON’T want things to change, but in many others you certainly want to experiment. The trick is to figure out where the novelty effect can be successful and balance the effort with the market size.

That said, the “Is it remarkable?” question is applicable in far more walks of life than just product development. Investment insights? Check. Content strategy for a website? Yep, that too.

See the video inside, it’s worth it.

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