Myspace
MySpace killed Friendster only to be gobbled up by Facebook. Six years after NewsCorp bought MySpace for US$ 580 million it’s now sold for US$ 35 million. Google just launched its own “Facebook-killer” yesterday. There is absolutely no evidence yet whether Google Plus or any other competitor or substitute will bother Facebook. There is even less evidence about what’s “in the prices” – what prices? what metrics? what predictability of future cash flows? – so Social Media buyer beware.
Zynga Games creates games for Facebook and MySpace. Its users number in the tens of millions, and many of them pay real cash for virtual goods to spice up their gaming. In fact, Zynga might well be making more money with Facebook than Facebook itself is. In paper, the business model seems great. We’ll probably get to know this soon, since Zynga is supposedly preparing for an IPO. Anyway it’s a huge reminder that disrupting technologies don’t necessarily imply that the inventors will make the most money – in some cases, any money. For new and old industries, always look at the entire value chain, be it suppliers, service providers, etc.
