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	<title>Buysiders.com &#187; redballoon</title>
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	<link>http://blog-en.investidorprofissional.com.br</link>
	<description>Investidor Profissional (IP)&#039;s blog: value investing across disciplines and around the globe</description>
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		<title>Buysiders &#8211; how to find stories</title>
		<link>http://blog-en.investidorprofissional.com.br/2010/12/22/buysiders-archives-how-to-find-stories/</link>
		<comments>http://blog-en.investidorprofissional.com.br/2010/12/22/buysiders-archives-how-to-find-stories/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 14:19:20 +0000</pubDate>
		<dc:creator>IP</dc:creator>
				<category><![CDATA[Food for thought]]></category>
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		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[redballoon]]></category>
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		<guid isPermaLink="false">http://www.buysiders.com/?p=1545</guid>
		<description><![CDATA[A recent article about a subject we've blogged about last year serves as a reminder for newcomers that Buysiders already has some 18 months of content "hidden" in the back pages. So how to go about searching Buysiders's archives for the material you're interested in?]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve read a story about DARPA&#8217;s Red Balloon challenge in the <a title="Issuu site for InformationWeek Brasil - Dec. issue apparently not yet online" href="http://issuu.com/informationweekbrasil" target="_blank">December 2010 Brazilian issue of Information Week</a> magazine (apparently not yet online), for which the <a title="The original article in English" href="http://www.businessworld.in/bw/2010_12_11_An_Age_Of_HyperConnectivity.html" target="_blank">Business World India link</a> is down (where the original story in English was published). Technical difficulties aside, we recalled <a title="The DARPA Red Balloon challenge on Buysiders.com, Dec. 2009" href="http://www.buysiders.com/2009/12/06/follow-the-red-balloon/" target="_blank">writing about the same issue here on December of last year</a>. It&#8217;s a reminder for newcomers that Buysiders already has some 18 months of content that is &#8220;hidden&#8221; in the backpages. So how to go about searching Buysiders&#8217;s archives for the material you&#8217;re interested in?<span id="more-1545"></span></p>
<p>Easy! There are basically three ways to do it:</p>
<p><strong>1) Browse by category:</strong> We assign posts to one or more categories, which can be searched in the middle column (as in the 1st picture below) or by clicking the desired category in the post itself (as in the 2nd picture).</p>
<p><a href="http://www.buysiders.com/wp-content/uploads/2010/12/Categoris-column.png"><img class="size-medium wp-image-1546 alignnone" title="Browse by Categories - middle column" src="http://www.buysiders.com/wp-content/uploads/2010/12/Categoris-column-300x109.png" alt="" width="300" height="109" /></a></p>
<p><a href="http://www.buysiders.com/wp-content/uploads/2010/12/Categories-post.png"><img class="size-medium wp-image-1547 alignnone" title="Browse by Categories - in each post" src="http://www.buysiders.com/wp-content/uploads/2010/12/Categories-post-300x195.png" alt="" width="300" height="195" /></a></p>
<p><strong>2) Browse by tags:</strong> We also assign tags to each post, and there are usually more tags than categories because we want to make it easier for the reader to find related articles. The connection between articles with a given common tag can appear &#8220;soft&#8221;, but it reflects the way we like to navigate articles ourselves: many apparently unrelated subjects serve as useful building blocks/ models/ framings for another subject. You can find a tag cloud in the right column (1st picture below) or you can just click a tag in a given post to see other articles tagged with the same reference (2nd picture).</p>
<p><a href="http://www.buysiders.com/wp-content/uploads/2010/12/Tag-cloud-column.png"><img class="size-medium wp-image-1548 alignnone" title="Browse by Tags - tag cloud" src="http://www.buysiders.com/wp-content/uploads/2010/12/Tag-cloud-column-255x300.png" alt="" width="255" height="300" /></a></p>
<p><a href="http://www.buysiders.com/wp-content/uploads/2010/12/Tags-post.png"><img class="alignnone size-medium wp-image-1549" title="Browse by Tags - in each post" src="http://www.buysiders.com/wp-content/uploads/2010/12/Tags-post-300x195.png" alt="" width="300" height="195" /></a></p>
<p><strong>3) Search! </strong>There&#8217;s a search box in the top of the right column, as seen below.</p>
<p><a href="http://www.buysiders.com/wp-content/uploads/2010/12/Search-box.png"><img class="alignnone size-medium wp-image-1550" title="Search box" src="http://www.buysiders.com/wp-content/uploads/2010/12/Search-box-300x109.png" alt="" width="300" height="109" /></a></p>
<p>Good searching! As always, if you&#8217;d like to comment on our categorization and tagging, or if you&#8217;d like to suggest changes and hopefully interesting articles, please <a title="Send us an e-mail!" href="mailto:editor@buysiders.com" target="_blank">send us an email</a>!</p>
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		<title>Follow the red balloon</title>
		<link>http://blog-en.investidorprofissional.com.br/2009/12/06/follow-the-red-balloon/</link>
		<comments>http://blog-en.investidorprofissional.com.br/2009/12/06/follow-the-red-balloon/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 19:34:00 +0000</pubDate>
		<dc:creator>IP</dc:creator>
				<category><![CDATA[Corporate Strategy]]></category>
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		<category><![CDATA[DARPA]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[online]]></category>
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		<guid isPermaLink="false">http://www.buysiders.com/?p=498</guid>
		<description><![CDATA[DARPA, the US military agency that 40 years ago spawned the Internet, organized a contest to study how people collaborate online and, most importantly, how information spreads virally through social media tools such as Facebook and Twitter. The winning team took less than 9 hours to locate 10 balloons spread throughout the US - unthinkable maybe even 5 years ago... And the implications are quite interesting.]]></description>
			<content:encoded><![CDATA[<p><a title="DARPA home page" href="http://www.darpa.mil/" target="_blank">DARPA</a>, the US military agency that 40 years ago created ARPANet (that spawned the Internet), organized a very interesting contest that ended with an <a title="Winners announced" href="https://networkchallenge.darpa.mil/default.aspx" target="_blank">MIT team as winners</a> of the US$ 40,000 prize. <a title="Contest rules" href="https://networkchallenge.darpa.mil/rules.aspx" target="_blank">The contest</a>? DARPA would &#8220;plant&#8221; 10 red weather balloons anywhere in the continental United States and the first team to find (with photographic evidence) all of them would win the contest. The objective? To find out how people collaborate online, but most importantly, how information spreads virally through social media tools such as Facebook and Twitter. The winning team took <em>&#8220;less than 9 hours&#8221;</em> to locate all 10 balloons &#8211; unthinkable maybe even 5 years ago&#8230; And the implications are quite interesting.<span id="more-498"></span></p>
<p>The way <a title="MIT Team shows how it works" href="http://balloon.mit.edu/mit/payoff/" target="_blank">MIT built its incentive system</a> to recruit people to its &#8220;team&#8221; is part of the story, of course. They were clever enough to mix both &#8220;ego-boost&#8221; and &#8220;cold, hard cash&#8221; incentives (since they would donate some of the proceeds to charity). Other teams apparently had either just the feel-good or just the greedy incentives. Of course, the losing teams complain that they had been working for a while when the MIT Team came out of nowhere and, given the famous backers, got a lot of traditional press attention, giving them a leg up on recruiting &#8220;balloon spotters&#8221;. Well, it seems good media contacts do play a major role in this part of the challenge, so DARPA probably got a lesson from that as well.</p>
<p>Speculations abound on what DARPA could have learned from this, but whether this will help the US capture the &#8220;terrorist that can&#8217;t be named&#8221; is beyond our scope. What we&#8217;re interested in is the wealth of data on crowd-sourcing and information dissemination generated by this contest. We&#8217;ve posted before on the subject of Crowdsourcing and the implications on Media, Online Services, Search, Hyper-local advertising, Retailing, Services in general (links below). Here&#8217;s hoping the MIT Media Lab team will write a comprehensive paper on this challenge and shed some light on this trend.</p>
<p><span style="text-decoration: underline;"><strong>LINKS:</strong></span></p>
<p><a title="NYT on the contest results" href="http://www.nytimes.com/2009/12/07/technology/internet/07contest.html?_r=1&amp;emc=tnt&amp;tntemail1=y" target="_blank">With lure of cash, MIT wins Pentagon prize</a> &#8211; NY Times (free registration required) on the contest winners &#8211; Dec. 6th &#8217;09</p>
<p><a title="Crowdsourcing limits on Buysiders.com" href="http://www.buysiders.com/2009/11/18/crowdsourcing-revisited/" target="_blank">&#8220;Crowdsourcing&#8221; revisited</a> &#8211; Our own take on crowdsourcing and its potential shortcomings &#8211; Nov. 19th &#8217;09</p>
<p><a title="Netflix Prize on Buysiders.com" href="http://www.buysiders.com/2009/09/22/netflixs-smart-crowdsourcing-initiative/" target="_blank">Netflix&#8217;s smart crowdsourcing initiative</a> &#8211; Our take on the Netflix contest &#8211; Sept. 22nd &#8217;09</p>
<p><a title="MIT's &quot;Intelligent Organizations&quot; course" href="http://mitsloan.mit.edu/execed/coursedetails.php?id=802&amp;utm_source=General&amp;utm_medium=online&amp;utm_campaign=IO" target="_blank">MIT&#8217;s 2-day course on crowdsourcing</a> &#8211; Classes in 2010 for this $2,600, 2-day course called Intelligent Organizations: Collaboration and the Future of Work.</p>
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