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	<title>Buysiders.com &#187; sethgodin</title>
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	<description>Investidor Profissional (IP)&#039;s blog: value investing across disciplines and around the globe</description>
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		<title>Quick notes: quality and Goldman</title>
		<link>http://blog-en.investidorprofissional.com.br/2011/07/26/quick-notes-quality-and-goldman/</link>
		<comments>http://blog-en.investidorprofissional.com.br/2011/07/26/quick-notes-quality-and-goldman/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 14:37:02 +0000</pubDate>
		<dc:creator>IP</dc:creator>
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		<guid isPermaLink="false">http://blog-en.investidorprofissional.com.br/?p=2336</guid>
		<description><![CDATA[Quick notes: First, two profiles on the two top execs at Goldman Sachs,  CEO Lloyd Blankfein and his heir apparent, COO Gary Cohn. Together they form an interesting picture of the world's most loved/hated bank. Second, Seth Godin's post today about quality and how to define it. It appears at first as it's "more of the same", but given his background he's clearly focusing on media/marketing; therefore the "types of quality" framework take on a different, but no less useful, meaning.]]></description>
			<content:encoded><![CDATA[<p>Quick notes: First, two profiles on the two top execs at Goldman Sachs, <a title="Embattled Goldman CEO cast as Dr. Evil - NY Magazine" href="http://nymag.com/print/?/news/business/lloyd-blankfein-2011-8/" target="_blank"> CEO Lloyd Blankfein at New York mag</a> and his protegé and heir apparent, <a title="Succeeding Blankfein may prove hurdle too high - Bloomberg" href="http://www.bloomberg.com/news/print/2011-07-24/succeeding-blankfein-at-goldman-may-prove-hurdle-too-high-for-no-2-cohn.html" target="_blank">COO Gary Cohn, at Bloomberg</a>. Together they form an interesting picture of the world&#8217;s most loved/hated bank. Second, <a title="Defining quality - Seth Godin" href="http://sethgodin.typepad.com/seths_blog/2011/07/defining-quality.html" target="_blank">Seth Godin&#8217;s  post today about quality</a> and how to define it. It appears at first as it&#8217;s &#8220;more of the same&#8221;, but given his background he&#8217;s clearly focusing on media/marketing; therefore the &#8220;types of quality&#8221; framework take on a different, but no less useful, meaning.</p>
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		<title>What is a book?</title>
		<link>http://blog-en.investidorprofissional.com.br/2011/04/20/what-is-a-book/</link>
		<comments>http://blog-en.investidorprofissional.com.br/2011/04/20/what-is-a-book/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 23:04:21 +0000</pubDate>
		<dc:creator>IP</dc:creator>
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		<guid isPermaLink="false">http://www.buysiders.com/?p=2034</guid>
		<description><![CDATA[There's a wealth of good articles trying to predict the future of reading. We'll focus on Kevin Kelly's latest post on publishing - What Books Will Become - which tries to take the logical steps beyond the Kindle and social reading revolutions to imagine where the "book" is going (social reading here enveloping social highlighting, bookmarking, commenting, additions/corrections). We also link to "trusty Kevin Kelly reverberator" Seth Godin and to other posts.]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a wealth of good articles trying to predict the future of reading. We&#8217;ll focus on Kevin Kelly&#8217;s latest post on publishing &#8211; <a title="What books will become - Kevin Kelly" href="http://www.kk.org/thetechnium/archives/2011/04/what_books_will.php" target="_blank">What Books Will Become</a> &#8211; which tries to take the logical steps beyond the Kindle and social reading revolutions to imagine where the &#8220;book&#8221; is going (social reading here enveloping social highlighting, bookmarking, commenting, additions/corrections). His usual grandiloquence eventually gets the best of him, but it&#8217;s a good mind-teaser. In fact, we link to his <a title="KK's Screen Publishing blog" href="http://www.kk.org/screenpublishing/" target="_blank">&#8220;Screen Publishing&#8221;</a> blog and to <a title="Screen Publishing, the original post - Kevin Kelly" href="http://www.kk.org/thetechnium/archives/2011/02/screen_publishi.php" target="_blank">the &#8220;original post&#8221; that began his search to understand e-publishing</a>. We also link to &#8220;trusty Kevin Kelly reverberator&#8221; <a title="Two things that make a book, a book - Seth Godin" href="http://www.thedominoproject.com/2011/04/two-of-the-things-that-make-a-book-a-book.html" target="_blank">Seth Godin and his take</a> on the specific &#8220;what books will become&#8221; post, and also to his publishing venture <a title="The Domino Project website" href="http://www.thedominoproject.com/" target="_blank">The Domino Project</a> (which is a very interesting experiment in publishing by itself, and it&#8217;s far from digital-only, by the way). Finally, we also highlight other related posts.</p>
<p>As a teaser, <a title="Kindle teams with OverDrive to lend library books - PW" href="http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/46930-kindle-teams-with-overdrive-to-lend-library-books.html?utm_source=Publishers+Weekly%27s+PW+Daily&amp;utm_campaign=d73dc4fd67-UA-15906914-1&amp;utm_medium=email" target="_blank">here&#8217;s a story that seems small but strikes deep</a> (Publishers Weekly): Kindle owners in the US are now enabled to borrow e-books from some 11,000 public libraries over there. The stats of e-book borrowing are staggering, growing insanely and worth the read.</p>
<p><span id="more-2034"></span></p>
<p>So much material, so little time. We wish we could bundle all this in a PDF and print it &#8211; OK, maybe that&#8217;s <em>passé</em>, so we&#8217;d read the PDF in an iPad.</p>
<p>Meanwhile, Europe is apparently <a title="Playing catch-up in e-books - NYT" href="http://www.nytimes.com/2011/04/04/business/media/04cache.html" target="_blank">playing catch-up in e-books</a>, according to the NYT. Interesting to try to draw conclusions about Brazil.</p>
<p>Kevin Kelly&#8217;s 2008 post <a title="The fate of the book - Kevin Kelly" href="http://www.kk.org/thetechnium/archives/2008/07/fate_of_the_boo.php" target="_blank">&#8220;The Fate of The Book&#8221;</a> predicted much of the debate. Very interesting and full of links to other interesting people, although to read it all you&#8217;d need a constant flow of Brazilian-style holidays such as the one starting tomorrow (it&#8217;s a double-holiday joining with a weekend starting tomorrow &#8211; more accurately tonight).</p>
<p><a title="Reading in a whole new way - KK" href="http://www.smithsonianmag.com/specialsections/40th-anniversary/Reading-in-a-Whole-New-Way.html" target="_blank">He also wrote a piece</a> for the Smithsonian Magazine&#8217;s 40th Anniversary issue. The issue (Aug. 2010) had 40 pieces with views of the future, and <a title="Smithsonian Magazine's 40th Anniversary micro-site" href="http://microsite.smithsonianmag.com/content/40th-Anniversary/?onsite_source=relatedarticles&amp;onsite_medium=internallink&amp;onsite_campaign=SmithMag&amp;onsite_content=Smithsonian+magazine%27s+40th+Anniversary" target="_blank">to check out the other 39 texts click here</a>. Some seem interesting.</p>
<p>Mr. Kelly spoke at the 2011 TOC (Tools of Change) Conference, which he thinks is a great place to discuss the future of the ebook. Here&#8217;s the 26-minute talk:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="349" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/9k08xsjjlNc?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="349" src="http://www.youtube.com/v/9k08xsjjlNc?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Finally, <a title="The gravity of paper - KK" href="http://www.kk.org/thetechnium/archives/2011/04/the_gravity_of.php" target="_blank">this post has KK staring at a real library</a> and having &#8220;second thoughts&#8221;.</p>
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		<title>Attention span</title>
		<link>http://blog-en.investidorprofissional.com.br/2011/03/21/attention-span/</link>
		<comments>http://blog-en.investidorprofissional.com.br/2011/03/21/attention-span/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 20:35:06 +0000</pubDate>
		<dc:creator>IP</dc:creator>
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		<guid isPermaLink="false">http://www.buysiders.com/?p=1916</guid>
		<description><![CDATA[Two notes on concentration, attention span or taking the time to think. First Seth Godin wonders why people who get the chance to hear and interact with great speakers choose instead to tweet 140-character blurbs to people who are not paying that much attention - many of whom don't care as much as the person who chose to be there... Then we highlight an article about reading and thinking alone (via Farnam St. blog).]]></description>
			<content:encoded><![CDATA[<p>Two notes on concentration/ attention span/ taking the time to think. <a title="Books, notes, tweets - Seth Godin's The Domino Project" href="http://www.thedominoproject.com/2011/03/books-notes-tweets-and-the-change.html" target="_blank">Seth Godin wonders</a> why people who get the chance to hear/ interact with great speakers choose instead to tweet 140-character blurbs to people who are not paying that much attention, are getting hundreds/ thousands of streams and probably don&#8217;t care as much as the person who chose to be there&#8230; Why not give that speaker the respect of your full attention? In his case, he&#8217;s pitching books as a valuable medium (he posted this in his publishing venture&#8217;s blog), but it&#8217;s still true.</p>
<p><em>&#8220;Wait a second&#8221;</em>, loyal readers say, <em>&#8220;aren&#8217;t you the guys who <a title="Berkshire's 2009 Annual Meeting &quot;tweets&quot; at Buysiders.com" href="http://www.buysiders.com/2009/05/02/berkshire-hatahaway-2009-meeting-twits/" target="_blank">live-blogged the 2009 Berkshire Hathaway annual meeting</a>?&#8221;</em> Yes&#8230; but there were three of us at that meeting (we note that <span style="text-decoration: underline;">all</span> travel expenses for that meeting were borne by the analysts themselves). The blogger &#8211; yours truly &#8211; was in his third trip to Omaha and relied on the other two to share their thoughts later.<span id="more-1916"></span></p>
<p><a title="The power of lonely at the Farnam Street blog" href="http://www.farnamstreetblog.com/the-power-of-lonely-what-we-do-better-without" target="_blank">From the Farnam Street blog</a> comes <a title="The power of lonely at the Boston Globe website" href="http://www.boston.com/bostonglobe/ideas/articles/2011/03/06/the_power_of_lonely/?page=full" target="_blank">an article about the advantages of reading/ thinking alone</a> in some situations. While teamwork is vital, and we can&#8217;t stress enough how much we believe in it and foster it internally, it doesn&#8217;t exclude the need for the occasional time for reflexive/ deep thinking by oneself.</p>
<p>Finally, in our Feb. 2011 post called <a title="Aha! moments at Buysiders.com" href="http://www.buysiders.com/2011/02/10/aha-moments-vs-strategy/" target="_blank">&#8220;Aha! moments vs. strategy&#8221;</a>, we alluded to the <em>&#8220;calm state of mind that precedes insight&#8221;</em> part of that story by repeating Charlie Munger&#8217;s quote about his habits: <em>“We both (Charlie Munger and Warren Buffett) insist on a lot of time   being available almost every day to just sit and think. That is very   uncommon in American business. We read and think.”</em></p>
<p>It won&#8217;t work for everyone, it won&#8217;t work every time, but one should try it.</p>
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		<title>Misdirection/ disorientation</title>
		<link>http://blog-en.investidorprofissional.com.br/2010/05/13/misdirection-disorientation/</link>
		<comments>http://blog-en.investidorprofissional.com.br/2010/05/13/misdirection-disorientation/#comments</comments>
		<pubDate>Thu, 13 May 2010 14:13:50 +0000</pubDate>
		<dc:creator>IP</dc:creator>
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		<guid isPermaLink="false">http://www.buysiders.com/?p=953</guid>
		<description><![CDATA[A few (seemingly) random thoughts and quotes on misdirection, disorientation and how to benefit from it. If that doesn't convince the reader to click on "read more", there's a Charlie Munger quotation inside worth the read.]]></description>
			<content:encoded><![CDATA[<p>A few (seemingly) random thoughts and quotes on misdirection, disorientation and how to benefit from it. If that doesn&#8217;t convince the reader to click on &#8220;read more&#8221;, there&#8217;s a Charlie Munger quotation inside worth the read.<span id="more-953"></span></p>
<p>A <a title="Where do you find good ideas - Seth Godin" href="http://sethgodin.typepad.com/seths_blog/2010/05/where-do-you-find-good-ideas.html" target="_blank">post on Seth Godin&#8217;s blog</a> over Mother&#8217;s Day weekend had one sentence that &#8220;clicked&#8221; right away: <em>&#8220;The best ideas come out of the corner of our eye, the edge of our  consciousness, in a flash. They are the result of <strong>misdirection</strong> and  <strong>random collisions</strong> (&#8230;)&#8221;</em></p>
<p>Nicholas Nassim Taleb <a title="Taleb, the prophet of doom and boom - Sunday Times" href="http://business.timesonline.co.uk/tol/business/economics/article4022091.ece" target="_blank">had this to say about going to parties</a>: <em>&#8220;Go to parties. You can’t even start to know what you may find on the  envelope of <strong>serendipity</strong>. If you suffer from agoraphobia, send  colleagues.&#8221;</em></p>
<p>From a recent NYT article on the American University in Cairo and how it <a title="A campus where unlearning is first - NYT" href="http://www.nytimes.com/2010/05/06/world/middleeast/06cairo.html" target="_blank">challenges students to &#8220;unlearn&#8221;</a> in the first year: <em>&#8220;Who am I? What does it mean to be human? These are the kinds of questions posed to undergraduate students  entering this 90-year-old university during what the president, David D.  Arnold, called a first year of “<strong>disorientation</strong>.” During disorientation,  the students — 85 percent of them Egyptians —  are taught to learn in  ways quite at odds with the traditional method of teaching in this  country, where instructors lecture, students memorize and tests are  exercises in regurgitation.&#8221;</em></p>
<p><a title="Charlie Munger quotations (some)" href="http://www.quotationcollection.com/author/Charlie_Munger/quotes" target="_blank">Charlie Munger</a> has always talked about this: <em>&#8220;Develop into a lifelong self-learner through voracious reading;  cultivate curiosity and strive to become a little wiser every day.&#8221;</em></p>
<p>We&#8217;re sure we could come up with more &#8220;pieces&#8221; to this puzzle, and so could you, but we&#8217;ll let Mr. Munger himself sum it up perfectly for us:</p>
<p><em>&#8220;Experience tends to confirm a long-held notion that being prepared, on a  few occasions in a lifetime, to act promptly in scale, in doing some  simple and logical thing, will often dramatically improve the financial  results of that lifetime. A few major opportunities, clearly  recognizable as such, will usually come to one who continuously searches  and waits, with a curious mind that loves diagnosis involving multiple  variables. And then all that is required is a willingness to bet heavily  when the odds are extremely favorable, using resources available as a  result of prudence and patience in the past.&#8221;</em></p>
<p>There are many ways to &#8220;be prepared&#8221;, so here&#8217;s one: Build your own mental models with discipline and drive, sourcing as diversely as possible but always focusing on what&#8217;s really relevant, collaborating with a team of bright people both inside and outside your firm &#8211; better yet, people brighter than you.</p>
<p>It&#8217;s hard, patient, disciplined and long-term work, but it&#8217;s well worth it.</p>
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		<title>What matters now</title>
		<link>http://blog-en.investidorprofissional.com.br/2009/12/14/what-matters-now/</link>
		<comments>http://blog-en.investidorprofissional.com.br/2009/12/14/what-matters-now/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 20:29:12 +0000</pubDate>
		<dc:creator>IP</dc:creator>
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		<guid isPermaLink="false">http://www.buysiders.com/?p=515</guid>
		<description><![CDATA[Free e-book organized by Seth Godin sounds a lot like the Red Balloon experience we just discussed on Dec. 6th: it's less about advertising the authors' work than it's about discovering ways that content gets disseminated online - how does an e-book become "viral"? Interesting experiment, so-so book.]]></description>
			<content:encoded><![CDATA[<p><a title="What Matters Now e-book post by Seth Godin" href="http://sethgodin.typepad.com/seths_blog/2009/12/what-matters-now-get-the-free-ebook.html" target="_blank">Free e-book</a> organized by Seth Godin sounds a lot like the Red Balloon experience we just discussed on Dec. 6th: it&#8217;s less about advertising the authors&#8217; work than it&#8217;s about discovering ways that content gets disseminated online &#8211; how does an e-book become &#8220;viral&#8221;? Interesting experiment, so-so book.</p>
<p>Hey, it&#8217;s free!</p>
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		<title>Seth Godin&#8217;s purple cows</title>
		<link>http://blog-en.investidorprofissional.com.br/2009/07/16/seth-godins-purple-cows/</link>
		<comments>http://blog-en.investidorprofissional.com.br/2009/07/16/seth-godins-purple-cows/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 17:30:12 +0000</pubDate>
		<dc:creator>IP</dc:creator>
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		<guid isPermaLink="false">http://blog.invprof.com.br/?p=148</guid>
		<description><![CDATA[Seth Godin&#8217;s thought-provoking presentation about the importance of being different. Obviously a bit of a stretch. On many areas of your life you DON&#8217;T want things to change, but in many others you certainly want to experiment. The trick is to figure out where the novelty effect can be successful and balance the effort with [...]]]></description>
			<content:encoded><![CDATA[<p>Seth Godin&#8217;s thought-provoking presentation about the importance of being different. Obviously a bit of a stretch. On many areas of your life you DON&#8217;T want things to change, but in many others you certainly want to experiment. The trick is to figure out where the novelty effect can be successful and balance the effort with the market size.</p>
<p>That said, the &#8220;Is it remarkable?&#8221; question is applicable in far more walks of life than just product development. Investment insights? Check. Content strategy for a website? Yep, that too.</p>
<p>See the video inside, it&#8217;s worth it.<span id="more-148"></span></p>
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